A Night At the AMA’s
The music industry has a duty to deliver music and entertainment on a consistent basis to its customers, the public. Throughout the course of a year, we are subject to new releases by our favorite artists, concert spectacles and award shows.
On November 20, 2011, the music industry delivered a powerful punch with the annual American Music Award show. Although we aren’t experiencing the award show hype like in the days of Michael Jackson, the show is nevertheless, a huge platform for all artists involved.
The show opened with a performance from hip-hop artist Nicki Minaj, however I believe the music was literally buried within the outfit she wore. Nicki decided to become a 21st century human amplifier. Minaj sported a “speaker themed outfit” which displayed speakers and knobs in the most obvious of places.
Jennifer Lopez, has been easy on the eyes for quite some time, however on that night, she shows off a jaw dropping costume, flesh tone! Jennifer has a leg up on Minaj, one could only wonder if the outfit was to jump start her career or let Minaj know who owns the “eye catching” outfits. Did I mention she performed with a vehicle on stage? If you’re not aware of the criticism she has received since performing on the AMA’s, check out her new commercial promoting Fiat.
The two highly anticipate portions of the show belong to Taylor Swift and LMFAO. Taylor Swift took home the Artist of The Year award and LMFAO performed the finale wearing smiley faces on their boxer briefs.
We may not purposely equate customer satisfaction to an award show, however if we believe customer satisfaction as delivering the expectation of a spectacular show to those in the audience and those at home in front of their televisions, the American Music Awards did just that.
Chaney, J (2011) Retrieved on Tuesday, November 29, 2011 from http://www.washingtonpost.com/blogs/celebritology/post/american-music-awards-2011-taylor-swift-jennifer-lopez-and-more-weird-celebrity-moments/2011/11/21/gIQA1ub1gN_blog.html?wprss=celebritology
A Trend in need???
A trend can be described as a tendency, showing movement in a certain direction. The music industry has developed trends and followed trends throughout the years.
Growing up, I can remember Michael Jackson setting the trend when it came to music videos. Michael’s videos were thought provoking, told stories and pushed the creative envelope. Although MJ was under the Sony umbrella, there were certain parts of MJ’s career outside of releases that weren’t captured by Sony.
A new trend that has potential to attract 20% of the artists that are making 80% of the revenue for the record labels is a 360-degree deal. A 360-degree deal can be viewed as a “partnership/team”. The idea behind a 360-degree deal is that the record company becomes responsible for a band’s management, publishing, live touring and merchandising. In my opinion, this is a high level example of ultimate control over the artist with a twist, a higher level of responsibility on the label’s part and the artist. The label must deliver on their commitment to touring, merchandising, new studio albums, amongst other deliverables, while the artist is contractually bound to their deliverables as well.
An artist that we have watched grow over the last 20 decades has entered into a 360-degree deal, Madonna. Madonna’s 10-year deal gives Live Nation the responsibility of continuing to maximize Madonna’s profitability.
Billboard.com states: “The 10-year deal encompasses all of Madonna's future music and music-related businesses, including the exploitation of the Madonna brand, new studio albums, touring, merchandising, fan clubs/Web sites, DVDs, music-related television and film projects and associated sponsorship agreements. This model will address all of Madonna's music ventures as a total entity for the first time in her career.”
Without a doubt, Madonna is an iconic figure in the music business, which leaves me pondering the thought of whether Michael Jackson would have entered into such a new deal or trend amongst the record labels. While I do believe some of the pressure will be taken off of the artist, however it seems as if the artist and the label are now equally responsible.
Due to the trend, what will happen in the court of law if one party doesn’t hold up their end of the deal?
N.A. (N/A). Retrieved on Tuesday, November 29, 2011 from http://www.thebiz.com.au/trends-in-music-industry.htm
N.A. (N/A). Retrieved on Tuesday, November 29, 2011 from http://www.billboard.com/news/article_display.jsp?vnu_content_id=1003658914#/news/article_display.jsp?vnu_content_id=1003658914
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